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area trade

2018

2017

6 October

Fruit Attraction 2017 Madrid

Evelina: Hall 10 Stand 10H03F at Fruit Attraction 18-20 Oct [...]

Evelina: Hall 10 Stand 10H03F at Fruit Attraction 18-20 Oct 2017

25 August

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Asia Fruit Logistica 2017 Hong Kong

Evelina- Hall 5 Stand 5-G32 at Asia Fruit Logistica 6-8 [...]

Evelina- Hall 5 Stand 5-G32 at Asia Fruit Logistica 6-8 Sept 2017

10 February

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Ten years Evelina® in Germany and new partner in Serbia

Evelina® can look back on a ten-year success story in Germany. In Delta Agrar it has [...]

Evelina® can look back on a ten-year success story in Germany. In Delta Agrar it has also recently gained a strong new partner in Serbia.

Berlin, 8 February 2017. 75 producers, 250 hectares of cultivation land and 7,400 tonnes of harvested fruit in autumn 2016, making it possible to significantly increase the apple production in Germany in 2016. Arno Überbacher, Managing Director of Evelina GmbH International explains: “Evelina® has developed very well in Germany. Our local partners are increasingly growing together, are committed to the product and are able to supply more retail partners every year. This result is all the more pleasing to us because Evelina’s history has its roots in Germany.”

Evelina® was launched in Brandenburg in 2007

It all started in March 2007 in Wesendahl in Brandenburg with the planting of 5,000 trees on 2 hectares of cultivation land. At that time Walter Thuile and Franco Dallago, the owners of BB Brandenburger Fruchthandel, were firmly convinced that there would be a strong demand for the Evelina® apple in Germany and that a strong brand in the German fruit industry would achieve good results. In February 2007, therefore, the license contract was concluded with BB Brandenburger Fruchthandel. Today the Evelina® production in Germany is supported by five strong partners: Evelina Deutschland GmbH as broker with Katja Börnicke as Managing Director; the VEOS distribution company in Saxony; BB Brandenburger Fruchthandel; SALEM Frucht; and the OBST VOM BODENSEE distribution company. Production in Germany will be further expanded in 2017.

Delta Agrar is a new partner in Serbia
In Delta Agrar, Evelina® has recently gained a strong new partner in Serbia. Delta Agrar manages the largest apple cultivation orchard in South-East Europe with an area of 500 hectares. Arno Überbacher explains: “We were especially impressed by Delta Agrar’s strict quality regulations. New cultivation areas have also been built in a hilly area close to the border with Bulgaria, providing Evelina® with ideal growing conditions. These two factors persuaded us to include Delta Agrar in our exclusive marketing project.“

With the new partner in Serbia, Evelina® is now also preparing to enter the Russian market. The brand is to be built up step by step, especially in Moscow and St. Petersburg. In conclusion Überbacher comments: “Evelina® is an international brand that is now registered in 40 countries around the world, especially in Europe, USA/Canada, Chile and Argentina. Entry into new markets such as Russia, China, India and the Middle East is the next logical step for us.”

Contact for any enquiries:
Evelina GmbH, Tel: +39 0471 813 336, Mail: info@evelina-apple.com

16 January

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Fruit Logistica 2017

Evelina – Halle 21 Stand D09 – Fruit Logistica [...]

Evelina – Halle 21 Stand D09 – Fruit Logistica 08-10.02.2017

2016

14 November

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Interpoma 2016

Evelina – Stand D-26/34 at INTERPOMA 24-26.11.2016 [...]

Evelina – Stand D-26/34 at INTERPOMA 24-26.11.2016

 

16 August

Grafik Teilnahme Evelina
Asia Fruit Logistica 2016 Hong Kong

Evelina- Hall 3B Stand H-32 at Asia Fruit Logistica 7-9 Sept 2016 [...]

Evelina- Hall 3B Stand H-32 at Asia Fruit Logistica 7-9 Sept 2016

 

20 January

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Fruit Logistica 2016 Berlin

Evelina- Hall/Halle 21 Stand D-09 at Fruit Logistica 3-5 Feb [...]

Evelina- Hall/Halle 21 Stand D-09 at Fruit Logistica 3-5 Feb 2016.

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2014

23 December

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Fruit Logistica 2015 Berlin

Evelina- Hall/Halle 21 Stand D-09 at Fruit Logistica 4-6 Feb 2015. [...]

Evelina- Hall/Halle 21 Stand D-09 at Fruit Logistica 4-6 Feb 2015.

 

23 December

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The Slovak apple of the year 2014 is Evelina®

Evelina from Danubius Fruct, Dunajská Lužná, has been awarded at the National yearly competition Jablko roka, [...]

Evelina from Danubius Fruct, Dunajská Lužná, has been awarded at the National yearly competition Jablko roka, by a jury of 13 professionals, The apple of the year 2014 title.

The management received the price at the exhibition of fruit, garden and farm products JAHRADA 2014 at the Expo center in Trenčín.

Full article at: goo.gl/DBVPHG

 

 

22 November

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Interpoma 2014

Evelina at Interpoma 2014 Even Evelina® was present at Interpoma 2014, the “most important and international [...]

Evelina at Interpoma 2014

Even Evelina® was present at Interpoma 2014, the “most important and international trade fair regarding apples and the Italian region Trentino-Alto Adige”. Around 18,000 visitors from over 70 countries and 423 exhibiting companies from 21 different nations had the opportunity to follow live a spectacular event at the Evelina® booth with the body painting artist and world champion of 2012, Johannes Stötter from Sterzing (Bozen-IT). He has created a perfect illusion by a painted model in a sea of Evelina® apples. The audience was enthusiastic.

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8 August

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Fruit Logistica 2014

Back with its successful slogan “Kissed by nature”, the delicious Evelina® apple once again proudly took [...]

Back with its successful slogan “Kissed by nature”, the delicious Evelina® apple once again proudly took part in this year’s Fruit Logistica, the leading international trade show for the fruit and vegetable trade, where it consolidated the image of authenticity and wholesomeness that has contributed to its now unstoppable growth in three areas: its output, its collaboration with an increasing number of partners and its consumer recognition. And it was at this event that Evelina® also cornered the French market, signing a partnership with Perlim at an important event held at its stand. Numerous guests took part, including associates, partners and the press, and this significant partnership will go to join the apple’s other long-term international partnerships. It’s a very positive time for Evelina® in terms of both B2B and B2C marketing operations, which are targeted specifically to the demands of consumers in the various countries. Thank you for visiting us and we look forward to seeing you at Fruit Logistica 2015.

8 August

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Evelina – Surprisingly Apple!

Not too long ago in 2011, the Melinda consortium based in Val di Non signed an [...]

Not too long ago in 2011, the Melinda consortium based in Val di Non signed an exclusive partnership contract for Italy with Evelina Srl, after which Evelina – RoHo 3615, a sport of Pinova, was launched on the market. In the space of just a few years this special apple saw exponential market growth and it is now ready to conquer the world. Its first slogans were “Bite me” and “Everlasting taste”, with images set in a futuristic world: it was the apple that the human race was waiting for. Since it has all the characteristics necessary to satisfy consumers with every bite, at any time of the day, what slogan could be better than “Enjoy it every day”? But as it became more and more successful through marketing activity and first-class promotions, Evelina needed a new brand identity. Evelina’s new tagline – “Surprisingly apple!” and a new slogan “Kissed by nature” are the result of specific focus group research that was carried out, revealing a deeper, more introspective side that can take you back in time with just one bite. The idea is reinforced by the presence of Mother Nature, the perfect person to endorse the apple with her sweet green lips, who kisses Evelina as her favourite. Evelina’s second phase was initially planned for use in B2B operations, POS materials and packaging, but thanks to its excellent short-term results, it is already ready for the next phase: aiming straight at consumers’ hearts. Evelina RoHo-3615, being a club apple, has extended its supremacy around the world, with the help of numerous partners such as Germany, Austria, Switzerland, Croatia, Belgium, the Netherlands, the Czech Republic, USA and Italy, and more recently also with France. Wherever it may be, it maintains its unique, unmistakable style that can adapt to the specific demands of each country and create new standards in terms of quality.

2013

13 July

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Fruit Logistica 2013

Evelina® returned to Berlin in splendid form at Fruit Logistica 2013, the leading fruit and vegetable [...]

Evelina® returned to Berlin in splendid form at Fruit Logistica 2013, the leading fruit and vegetable trade show that more than 2,400 companies from all over the world take part in. It’s one of the favourite platforms of professionals in the sector – from retailers to wholesalers – and it offers its guests a wide-ranging programme of events and seminars that take on themes such as production, certification and global consumption. Once again, Evelina® proved itself in terms of market sway, with an increase in output of 20% on the previous year, and a totally new and natural image accompanied by the new campaign slogan “Kissed by nature”. With its unmistakable aroma and unique flavour, Evelina® was able to communicate all the wholesomeness that makes it distinctive and revealed itself to be the undisputable queen of the event. Thank you for visiting us and we look forward to seeing you at Fruit Logistica 2014

2012

12 June

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Evelina at the Fruchtwelt Bodensee 2012

Evelina was present at the Fruchtwelt Bodensee 2012 in Friedrichshafen (D), together with the German partner, [...]

Evelina was present at the Fruchtwelt Bodensee 2012 in Friedrichshafen (D), together with the German partner, the BB Brandenburg Fruchthandel.
Producers, consumers and trade visitors took the opportunity to taste the Evelina Apple and in numerous conversations were established new contacts and intensified already existing. Also, many producers from Bodensee showed great interest in the possible planting of the variety Evelina. A special eye-catcher at the Fruchtwelt Bodensee was the Evelina Silver Girl in the futuristic outfit. She was the topic of conversation during the trade fair and also a popular photo scene for many visitors.

8 May

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Successful course of the Fruit Logistica 2012 for Evelina

With the motto “Everlasting taste“ in the futuristic look, Evelina was present again at one of [...]

With the motto “Everlasting taste“ in the futuristic look, Evelina was present again at one of the most important events of the international fresh produce trade, the Fruit Logistica in Berlin.The presence is a significant importance for Evelina and Partners and is an ideal meeting place for the sector to establish new contacts and to intensify already existing. Furthermore, was underlined once again that the in the meantime the Evelina apple enjoys a high level of awareness by the public. This upward trend speaks for the quality and the popularity of this variety and also the excellent work of Evelina and representatives. The highlight at the Evelina booth was the Happy Hour on thursday. Many producers, marketers and nurseries as well as representatives of press joined this event, organised for the first time, with Evelina cocktails and Evelina fingerfood. The Evelina team would like to thank you for the many visits to the stand and is looking forward to the Fruit Logistica 2013.

Evelina GmbH
Handwerkerstraße Süd 1
– 39044 – Neumarkt (BZ) Italy
Tel. +39 0471 81 33 36
Fax +39 0471 82 15 07
info@evelina-apple.com

VAT No. IT02486020213